One of the biggest factors to how large of an audience your blog will attract is how valuable your readers find your content to be. Everyone is aware of the adage that Time Is Money and few people will want to invest time in reading your content unless they feel equally rewarded or more for doing so.
With that in mind, here are 5 tips to help you improve the value of your content to your readers:
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Focus on what you want your readers take away from your posts
- If you are providing information, make sure it is clear and accurate
- If you are telling a story, create engaging and relatable characters that allow your readers to be absorbed [The Psychology Workbook for Writers: Tools for creating realistic characters and conflict in fiction]
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Make your content easy to absorb
- Layout your post so the content flows logically and use formatting techniques to highlight important information [How To Create and Format a Blog Post]
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Invest yourself into your content
- Posts written on a whim will look like posts written on a whim. If you haven’t committed any time to your readers, why would you expect them to commit time to you.
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Read and Re-read before publishing
- So many times a post does not end where you intended when you first started writing it (this post included). Re-read your posts thoroughly to ensure you are delivering exactly what you set out to and revise as necessary.
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Respond to your readers
- With informational posts especially, readers often have follow up questions. Encourage them to share those questions with you and respond promptly with the best information you can provide. These are “value add” opportunities and help improve your relationship with your audience.
With these steps and a willingness to improve, you too can increase the value of your content!
If you have any questions about these tips or want me to elaborate more on one you feel in particular you want to know more about, just leave a comment below and I will gladly respond!
© 2018 – James Sponseller – mindescapes.net
mindescapes.net - Art Works by Jim Sponseller 
I think number 5 is the most important. I have seen blogs that post interesting material that I have enjoyed and yet only have a handful of followers. I wonder why but then after leaving several messages and even reblogging their content because I liked it so much, I received not one word of thanks. I realised that was why they had so little followers, the content was good but they just didn’t engage with anyone.
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Yes, it is definitely important. No-one likes to feel ignored. They missed a valuable opportunity! Fortunately I don’t think that is what has been holding my growth back the most. For me I think numbers 1 and 4 are my biggest hurdles. I’m working on them though! Thank you!
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When I first started on WordPress they used to do the Daily Post word prompts which would give you access to thousands of blogs. I noticed that any stories that linked to the daily post had twice the level of readership than any others. It was a real loss when they stopped doing that and made it much harder to get a wider readership. I try and take part in as many challenges as possible, I have found that the most beneficial for me. 🙂
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Yeah, I found the same to be true of the Daily Post and participated regularly. I do try to partake of the Word of the Day challenge a few times a week. Some days the words simply don’t reasonate with what I have to say. I will definitely be looking for more challenges to join though as they are quite useful for engaging the various communities out there 🙂 Thank you for the suggestion!
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You’re welcome. I’m glad you like the Word of the Day and I know what you mean about some words not resonating. 🙂
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